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Grants 101: How to Find and Talk to a Program Officer
The key to a stronger grant application? A conversation with the right Program Officer.

As a dedicated reader of 1440 Media for the last 2 years, I’m so pleased to partner with them to bring you this edition of Funding for Founders. 1440 is my go-to for unbiased, fact-based news delivered in a quick, digestible format—perfect for busy founders like you. If you’re looking for a way to stay informed without the noise, I highly recommend checking them out. Now, let’s dive into this week’s insights!
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Why You Should Talk to a Program Officer Before Applying for a Grant
Non-dilutive funding can be intimidating, especially if you’re navigating grants for the first time.
I always recommend talking to a Program Officer (PO) as one of the first steps before even considering a submission. POs are the funding agency staff who oversee grant programs and help applicants understand funding priorities. They can give you critical insights on whether your project is a strong fit—or if there’s a better funding mechanism you should be looking at.
I used to work with an academic researcher who only submitted a grant if the PO gave feedback and their “blessing” to submit. While that might be an extreme approach, it underscores just how valuable these conversations can be.
A quick chat can help you:
✅ Figure out the best program fit—They might point you to a different funding stream you hadn’t considered.
✅ Get candid feedback—On the phone, they’re often more direct about priorities and what reviewers really look for.
✅ Avoid common pitfalls—They can clarify confusing requirements and help you position your proposal more strategically.
Bottom line? Get them on the phone. Emails work for introductions, but a quick call often provides insights that won’t be put in writing. Here’s how to find and approach POs at different funders. ⬇️
🏛 NIH: Contacting POs is Expected
Search the Funding Opportunity Announcement (FOA)—the PO is usually listed at the bottom.
Search NIH RePORTER & Matchmaker to see who manages similar projects.
Find the program officer that best aligns with your disease/topic area on the HHS Small Business Program Managers

🏗 NSF: Dear Colleague Letters & Office Hours Matter
Check the NSF website—each program lists relevant POs.
Dear Colleague Letters often highlight new funding priorities and provide direct PO contact info.
NSF also holds office hours and webinars where you can ask questions.

NSF SBIR/STTR project pitch: https://seedfund.nsf.gov/apply/project-pitch/
🏢 DoD: It’s More Relationship-Based
For SBIR/STTR, DoD lists topic authors in their solicitations—these are often the best first point of contact.
For BAAs (Broad Agency Announcements), it depends on the office, but reaching out to a technical point of contact (often listed in the BAA) can be useful.
Networking at industry and defense innovation events is key—DoD POs aren’t always as publicly listed as NIH/NSF counterparts.
If attending an event like a TechConnect or DARPA Forward, try to connect in person.
DoD is more hierarchical than other agencies—sometimes an intro from someone in your network makes a big difference.

DARPA Connect upcoming events: https://www.darpaconnect.us/events/calendar
🎯 Foundations & Nonprofits: Relationships Matter Even More
Website directories (some are transparent; others are not).
990 tax forms (you can see who manages the grants).
Industry events and networking (foundations prefer warm introductions).
Foundations get a LOT of cold emails, so a warm intro helps (e.g., through a past grantee). If they don’t list a PO, contact a grants manager or program associate—they often route inquiries to the right person.
🔥 Pro Tips for Talking to a PO
✅ Timing matters – Reach out well in advance of submission deadlines, ideally several months before, to allow time for feedback and adjustments.
✅ Do your homework—read the funding call and past funded projects before reaching out.
✅ Keep emails concise and respectful—2-3 sentences on your project and 1-2 questions. If you don’t hear back, it’s fine to send one or two follow-up emails—but respect their workload and avoid spamming.
✅ Don’t ask ‘Is this a good fit?’ Instead, ask what they would recommend to strengthen your proposal.
✅ If they give advice—take it! Ignoring PO feedback is a big mistake.
💡 Reaching Out Is Part of the Process—Don’t Skip It 💡
Email Template for Contacting a PO
Subject: Inquiry About [Funding Opportunity Name]
Dear [Program Officer’s Name],
I hope you’re doing well. I’m reaching out to discuss [specific funding opportunity, e.g., NIH R21, NSF SBIR, DoD BAA #XXXX], as I’m considering submitting a proposal and would appreciate your guidance.
My project focuses on [brief 1-2 sentence description of your project, including key aims and relevance to the funding mechanism]. I’ve reviewed the solicitation and past funded projects, and I’d love to get your insights on whether this aligns with the priorities of [funder/program].
Would you be available for a brief call in the coming weeks? I’ve attached a [one-page summary/Specific Aims] to provide additional context. If there’s a specific format or process you prefer for inquiries like this, please let me know.
Thank you for your time—I appreciate any guidance you can provide.
Best,
[Your Name]
[Your Institution/Company]
***Remember to attach your 1 pager!
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